The opposite of a buyer persona… If you go after all buyers of your targets’ demographic groups, you will waste a lot of energy, money, and time by trying to reach people who are not true prospects. One secret of better targeting your customers is creating and deploying the tool of “buyer personas”. There are fictitious representations of your target buyers having the same demographic, psychographic and behavioral data. This effective tool helps your business create a range of precise marketing experiences that truly answers a user’s needs.
By Eric Siu, December 2014, Entrepreneur.com
Cover photo credit : Eric Sui, entrepreneur.com