Omar Kadiri

Omar Kadiri

In Morocco, LIK allows phone users quick and free access to mobile credit. With the vast majority of users on pre-paid phones charged with minutes, Omar Kadiri, the company’s 29-year-old founder, LIK provides phone access to all users. He says that buying credit is a “considerable burden” on the wallets of many. With LIK, users gain free phone credit in exchange for receiving advertising, a win-win for service providers and users.