Samuel Bekele is CEO of Spotlight Communications and Marketing LTD based in Addis Ababa, Ethiopia, a full service creative agency that specializes in strategic marketing, creative design and branding, media acquisition, digital marketing and production. Spotlight Communications and Marketing is among the fastest growing creative businesses in the country. Previously, Samuel served as Chief Strategist in one of the biggest advertising agencies in Ethiopia, DIAGEO, and successfully led their employee engagement and internal communications programs.

Samuel holds a Bachelor’s degree in English Literature and is very passionate about leadership development.