Olawunmi Olatunji, Nigeria, is the co-founder of The Business Outliers, a company that helps businesses transit from the idea stage to achieving real and measurable business growth. An entrepreneur and experienced business strategist, her previous experience spans a decade in the finance and energy sectors. She “believes in adding value to budding businesses,” and “has a great passion for growth” and seeing young entrepreneurs succeed. She has mentored entrepreneurs with several institutions for nearly a decade.

In her earlier career, Olawunmi gained cross-industry experience and developed valuable expertise while working at Guaranty Trust Bank Plc. and First bank of Nigeria. She understands risk and enterprise development. This understanding developed into a passion for helping early-stage business growth. She has focused her expertise on business advising to help a number of early- stage businesses develop successful business models and write business plans. She also delivers workshops and seminars on entrepreneurship, business modelling and finance, business growth.

Olawunmi is the Author of ‘’Idea meets Market’’, a business startup ebook, which showcases how successful African entrepreneurs easily and quickly prove their business idea, with the minimal resources.