Mentoring Helped Mahmud Focus on the Future
Managing a growing sales force, a network of farmers, flourishing profits, and thousands of bottles of Kernel Fresh, demands great wisdom. Mahmud, a college educated entrepreneur was managing well. However, he admits, “there wasn’t a lot of big picture thinking.” In the midst of “putting out fires and managing the little bit of cash we had,” it took Award mentoring to help Mahmud come to certain realizations.
Mentors encouraged Mahmud to effectively manage receivables. Mahmud says, “We were giving out the Kernel Fresh stock, and collecting the money later. A mentor reiterated to me that it was important to focus on the cash because ultimately that is what’s going to make your business stay alive.” Mahmud has since refined his collections process with the help of new employees. Sales agents now pass through a trial period, and are first given a limited amount of stock. Mahmud says these shifts “allow us to make sounds business decisions and not take too much risk.”
Mentoring lifted Mahmud’s eyes to the big picture. Mahmud remembers the application process. He says, “We were in the trenches and trying to gain some market traction. The mentorship I received, as well as the structure of the questions being asked allowed me to step back and think about where we wanted to be two, three, five years from now.”
Mahmud and J-Palm are future focused. These same principles Mahmud uses to inspire his employees and sales agents. He says that “I took the idea of monthly projections from AEA, and I use that with my company on a monthly basis for our team to set goals together. For the first-time last month, we met, and actually exceeded the target that we set!”