EA Fruits, Impacting Farmers and Reducing Waste

Elia Timotheo

“My company, East Africa Fruits, modernizes the growing, storage, and distribution processing of fruits and vegetables in Tanzania. Before winning the Award, my company served 54 corporate and private customers in Dar Es Salaam. One year later, we have scaled to over 100, and, we are in the process of building a cold storage warehouse increasing our food storage capacity from 30 to 500 tons. For our farmers, we installed four new irrigation systems. Our network of participating farmers has increased from 100 to 150. East Africa Fruits benefits both farmers and consumers in Tanzania, and in the near future we will target the Middle East market by using Nairobi as an exporting platform.”

Elia Timotheo’s company, East Africa Fruits, modernizes the growing, storage, and distribution processing of fruits and vegetables in Tanzania. The entrepreneur and 2015 African Entrepreneurship Award Uncharted winner sees enormous potential for a better agriculture sector in Tanzania, both for farmers and customers.

The AmazonFresh of Africa

East Africa Fruits

East Africa Fruits aggregates produce from farmers in Tanzania. The company cleans, packages, and delivers produce to customers in Dar Es Salaam. In Tanzania, Elia saw consistent problems in sourcing fresh, high-quality produce from local farmers. Much of the harvested produce spoiled before getting to customers. East Africa Fruits solves these problems with cold storage facilities and refrigerated trucks.

Since launching in 2013, East Africa Fruits has grown from 54 customers, to over 100 customers (13 corporate and 87 private). Elia sees all of Dar Es Salaam’s 1.3 million people as potential customers as he scales. And eventually, East Africa Fruits will transcend borders in Africa.

Elia delivers to grocery stores, hotels, and other retail outlets. Elia says the increasing middle class in Tanzania may even open doors to home delivery services. Africa’s Amazon Fresh. And, Elia says, “There is no dedicated fresh produce formal retailer – a shop that sells just fresh produce – in all Tanzania. We plan to launch such a store in September.”

Multi-Faceted Growth

EA Fruits

Elia loads EA Fruit Farm produce ready for markets. Photo courtesy of SEED

With this market model, Elia continues his diverse growth strategy. He envisions a company that “generates profitability and income for farmers.” To achieve this, Elia is scaling his cold storage facilities from a 30 ton capacity to a 400 ton capacity building. This facility reduces loss and increases profits.

 

 



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